Close-up image of a poker scene showing a hand holding two playing cards—Ace and King of hearts—on a green felt table. To the left, a stack of red and white poker chips is neatly arranged, and a deck of cards is partially visible in the background. The composition suggests a high-stakes moment in a card game.

Reframing Little Bets as Little Informed Bets

We’ve all heard the phrase “little bets.” But without context, a catchy name for a concept can be misinterpreted.

We’ve all heard the phrase “little bets.” But without context, a catchy name for a concept can be misinterpreted.

Let’s take a look at what “little bets” really means and how it allows us to stack the deck in our favor.

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Close-up of a person walking indoors on a wooden floor, carrying a brown backpack with tan straps. Only the person's legs and shoes are visible. To the right, a wooden staircase ascends out of frame, and to the left, a table with a chair is partially visible. The scene suggests someone leaving or heading out.

You’re Doing it Wrong if You Don’t Go and See For Yourself

There is nothing truer than Genchi Genbutsu (the Lean concept of “go and see” or “go and see for yourself”) and GOOB (Steve Blank’s wisdom to “Get Out of the Building,” and echoed in Lean Startup methodology).

Taiichi Ohno, one of the creators of the Toyota Production System, is credited as the originator of the concept of Genchi Genbutsu. According to Eric Ries in Lean Startup, when Lean practitioners in Japan were asked what was the most important principle of Lean, Genchi Genbutsu was cited over and over. Genchi Genbutsu is sometimes Westernized to “Get your boots on.”

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