Looking through the viewfinder of a vintage camera.

Film Photography Project

The Challenge

The Film Photography Podcast had grown organically over the course of a year, spanning a podcast, blog, community on Flickr and a storefront—the number of channels had become unwieldy. I was challenged with creating a brand identity (including mission statement) and developing a strategy that united all of the disparate parts under the Film Photography Project umbrella. I also provided design and project management.


The Outcome

A brand identity that evoked the feel of the podcast, the organization’s cornerstone, as well as a single website built in Drupal that united aspects of the company’s media and e-commerce offerings.