SmartAsset helps users answer life’s big financial decisions by asking only a minimum of questions, then displaying the results with an interactive visualization and information to help the user learn about the process. The challenge was helping regular people understand complex financial processes and decision making. A lot of effort was put into visualization and interaction to help add both flexibility and increase understanding.


The SmartAsset homepage.

How Much House Can I Afford?


By answering only six questions, SmartAsset can advise users on how much home they can afford, if it is better to buy or rent, compare tax implications based on location and much more. Michael worked with users to understand their needs and how best to help they understand the decision making process in buying a home, ran usability tests, and provided design from wireframes to final.