While dated (created in 2001), ShadowTV is another great example of Michael’s product UX work. ShadowTV is a Web app that creates a searchable recording of televised programming for use of CMOs and PR agencies—think giant DVR on steroids, with a commercial application. When Michael joined ShadowTV, the product was in need of a full rebrand and product UX overhaul. Michael developed a new brand and redesigned the user interface and user experience of the product from the ground up. At ShadowTV Michael also worked on pioneering video on demand services, including proposed predecessor to HBO GO and Netflix like streaming service—circa 2000.