Michael wanted to show that paper, with its tactile nature, can be just as interactive as digital. To do this, he started producing self-promotional pieces that showcased what Michael called “interactive paper” designs. Michael continues to create “interactive paper” designs, as well as digital interactive work. This business card is a great example of Michael’s Interactive Paper design. The business manager of Limbo—a cafe formerly located in the East Village—asked Michael to design a business card that was unique and fun. The result was a business card with both a visual pun and optical illusion wrapped into one. The card went on to win four design awards, including Best in Show in the Strathmore Graphics Gallery.