Candles on a table outdoors for a party

Evite Native Advertising Product

The Challenge

Following on the product success of the banner gadget, Evite wanted a set of native advertising products to integrate into Evite.


The Solution

The Evite Content Module takes the banner gadget concept and makes it a sponsorable native element on Evite. I was the driving force in developing the Evite Content Module, mapping user needs to content including party planning ideas, recipes and how-tos in text and video, as well as party planning calculators and other tools. The finished product included a matrix of functionality including recipes, party tips, tools such as drink and budget calculators, how-to videos, and product and gift suggestions.


Evite Native Advertising Units