Identity exploration for Voltari
Following the tradition started by former parent company Motricity (Motricity is a portmanteau of the words mobile and electricity), the Voltari brand name evokes a theme around electricity
Identity exploration for SmartAsset included the use of a squirrel to represent saving and a fox to represent “smart”
Additional exploration for the Film Photography Project. Initial inspiration included classic camera maker’s marks, manual camera part design, lens design diagrams, vintage film packaging and manual design.
The Film Photography Podcast had grown organically over the course of a year, spanning a podcast, blog, community on Flickr and a storefront—the number of channels had become unwieldy. Michael was challenged with creating a brand identity (including development of the mission statement) and web strategy that united all of the disparate parts under the […]
Interactive infographic showing the effect of both candidates’ tax plans on you from the 2012 Presidential Election. Slider help the user see how the tax plans will affect others. Try out the calculator.
A web app for helping startup founders understand equity dilution and the payout after an exit. Try out the calculator.
Film Photography Project, film content site, community, podcast and store
Vook, SaaS cloud-based epublishing platform
SmartAsset helps users answer life’s big financial decisions by asking only a minimum of questions, then displaying the results with an interactive visualization and information to help the user learn about the process. The challenge was helping regular people understand complex financial processes and decision making. A lot of effort was put into visualization and interaction […]
Federal Films, film production company
Federal Coffee, coffee brand
eBook publishing is still a lot harder than it should be, usually involving workers with Web-development skills—Michael’s work on Vook helped make this complex task easy. Vook is an end-to-end cloud-based epublishing solution. With Vook, users can create and publish their ebook anywhere; build and style awesome looking ebooks without knowing any code; easily add […]
The Evite Content Module takes the banner gadget concept and makes it a sponsorable part of the site. Michael was the driving force in developing the Evite Content Module, mapping out functionality, UI and design. Functionality included: recipes, party tips, party tools such as drink and budget calculators, how-to videos, and product and gift suggestions.
When Michael started at IAC, the go-to custom solution was the microsite, but Michael always felt there was something wrong with that model. You build a microsite for the advertiser, but no one knows the site exists. You try to drive user-traffic to the site with banners, but always end up with tons of optimization […]
Stinky Minky, retail shop in SoHo, NYC
Identity exploration for Spire, a design group specializing in commercial real estate
Open Space Institute website design for Jasper Design
WorldWalk website design for Jasper Design
Logo for Pride.com. The deconstructed pride flag shows connections and intersections within the community.
Ralph’s Wines & Spirits, retail shop in Rye, NY
M Fine Lumber, recycled lumber company
ShadowTV web application for monitoring broadcast news.
SoHo Interiors, retail shop in SoHo, NYC
Republic Records, label under Universal Music
Logo design and signage from the legendary bar and music venue, Lakeside Lounge in the East Village of New York City
The Scratcher, Irish bar in New York City
Ellen Tracy Software, clothing line from Ellen Tracy.
Allis PR, music industry PR company
Michael wanted to show that paper, with its tactile nature, can be just as interactive as digital. To do this, he started producing self-promotional pieces that showcased what Michael called “interactive paper” designs. Michael continues to create “interactive paper” designs, as well as digital interactive work. This business card is a great example of Michael’s […]
Hungarian American Music Foundation, nonprofit