There is nothing truer than Genchi Genbutsu (the Lean concept of “go and see” or “go and see for yourself”) and GOOB (Steve Blank’s wisdom to “Get Out of the Building,” and echoed in Lean Startup methodology).
Taiichi Ohno, one of the creators of the Toyota Production System, is credited as the originator of the concept of Genchi Genbutsu. According to Eric Ries in Lean Startup, when Lean practitioners in Japan were asked what was the most important principle of Lean, Genchi Genbutsu was cited over and over. Genchi Genbutsu is sometimes Westernized to “Get your boots on.”
Continue reading “You’re Doing it Wrong if You Don’t Go and See For Yourself”
If you haven’t heard, there is now a UX Debate Club in New York. This freshly minted Meetup group has already had its first meeting and planning is underway for more. But you may be wondering do we really need a UX debate club? What is there to debate about User Experience? Is there even anything debatable about UX? And those are all fair questions that I will address. Continue reading “Why UX Needs the Debate Experience”
I am very excited to announce that I launched a new digital product and brand strategy/design practice called Humanist.
Humanist is a strategy and design practice born in Brooklyn with a focus on building awesome digital products and branding. Humanist is passionate about building products people want and brands they connect with. Continue reading “Announcing Humanist”
Even with discount testing, you sometimes need subjects fast and cheap and user experience research. One easy place to find subjects is a nearby cafe. Here are some suggestions for doing this. Continue reading “Caffeinated Usability Testing—Fast, Cheap and in a Cafe”