Making Magic: Aligning Design and Engineering

When engineers and designers team up, magic can happen. Everyone on the team is more engaged. User research findings and usability testing results are shared with everyone. Engineers are invited to walk-throughs of early designs and asked for feedback and input. Designers become aware of technology constraints and the structure of data that can be surfaced from the system to users. And a whole lot more—meaning good ideas and thinking are spreading throughout the team to help build an awesome product for users.

Unfortunately, in some companies, the engineering and design teams are siloed from each other. Whether the separation was planned or occurred organically, the consequences are the same. Morale, efficiency, and in the end, the product will suffer. How do you align design and engineering teams into a unified product team?

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