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Beware, the Technology Sales Death Spiral

Learning people’s needs is how I earn my bread and butter, it is how I build products they want and creating brands they can connect with. But in my travels, I’ve worked with a lot of sales people. Heck, I’ve done sales, having to sell what I, and my agency, can do for customers.

There is one pattern I’ve witnessed that all technology sales people should be aware of and beware. Let me explain by telling a little tale.

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