image of a brick wall

Tips for Young Designers: Dealing with Creative Block

It happens to everyone. The pressure is on, deadlines are looming, and there is a lot on the line—but there is one problem. You, or your team, has hit a brick wall—you have creative block. There are problems in need of solutions, and the solutions are just not cutting it. It happens to everyone, to whole teams, and it can happen to you—it likely has. What now? How do you jump start creativity?

There are a number of ways to get things going again—we’ll look at a few.

Continue reading “Tips for Young Designers: Dealing with Creative Block”

Close up image of color pencils.

The Key to Programmatic Performance: Optimize Your Creative

Modern ad technology, data science and artificial intelligence allow us to constantly improve targeting and optimization. However, it’s fascinating how rarely, even in this age of data science, we use our analytic prowess to inform and optimize the creative we serve.

We know that creative factors into performance, And we know that we cannot expect automated systems alone to correct and achieve what should be our top priorities: fostering engagement and eliminating waste. But we are missing clear methods and strategies for using data to make our creative better—more personalized, relevant and effective.

After all, creative is at the very core of how consumers perceive personalization—it’s what engages us, or falls flat, based on strength and appropriateness of images, copy and interactivity.  Well-made ads served thoughtlessly to the wrong person and poorly crafted ads served to the right person result in the same things: lack of engagement and waste.  Read the full post on The Makegood

image of brain and various drawings of tables to represent learning from digital advertising campaigns.

All Learning is Not Created Equal: How Predictive Programmatic is Bypassing Traditional Digital Learning

The media industry celebrates and thanks digital for getting us quicker on our feet. Digital always has allowed us to measure, track, learn, optimize, and improve upon our own best efforts, well beyond what traditional ever could. We’ve long appreciated this contrast, with the improved capacity for learning being key. But, considering the advancements within digital itself—the growth of programmatic and the move toward machine learning—even typical digital methods are starting to feel “traditional.” Thanks to more powerful computing systems and science, there is so much more you can learn from a predictive programmatic campaign than you can from a traditional digital campaign. But, what’s the difference? Read the full post on The Makegood