If you haven’t heard, there is now a UX Debate Club in New York. This freshly minted Meetup group has already had its first meeting and planning is underway for more. But you may be wondering do we really need a UX debate club? What is there to debate about User Experience? Is there even anything debatable about UX? And those are all fair questions that I will address. Continue reading “Why UX Needs the Debate Experience”
The presentation I delivered at the Publishing Business Conference & Expo 12 on Advanced Design for eBooks: Enhanced eBook Ideas and Implementation. Continue reading “Advanced Design for eBooks: Enhanced eBook Ideas and Implementation”
The debate rages on, should designers code? Why don’t more designers code? Here are my thoughts on these questions. Continue reading “Should designers code?”
If you are on the agency or ad tech side, you are familiar with the “pilot campaign.” We’ve all gotten requests to test the waters with our products and services before engaging in a full campaign or longer term commitment. Marketers often request tests as a means to compare vendors or to try out new technologies and media they view as unproven. The pilot is a necessary step, but without proper planning, it will yield results that muddy the waters on the best ways to move forward or maximize KPIs. Frequently, the proposed campaign length or spend allocation is too light to evaluate significance, or too little attention is given to defining what the key metrics of success will be.
Running a test that is not well thought out, too small, or lacking clear goals is an inefficient use of time, energy and dollars. It’s a waste for the marketer, agency and supplier. So, how do you run a test that is worth everybody’s time and resources? Perhaps the best way is to start by recognizing that pilots are an investment in a learning opportunity and not just a box to check. Additionally, creating a truly educational and beneficial pilot requires upfront investment—nothing ventured, nothing gained for anyone. Read the full post on The Makegood
It happens to everyone. The pressure is on, deadlines are looming, and there is a lot on the line—but there is one problem. You, or your team, has hit a brick wall—you have creative block. There are problems in need of solutions, and the solutions are just not cutting it. It happens to everyone, to whole teams, and it can happen to you—it likely has. What now? How do you jump start creativity?
There are a number of ways to get things going again—we’ll look at a few.